About


Ad 2 is the key to launching a successful advertising career

Ad 2 is not just another networking group, it’s the key to launching a successful career in all advertising industry segments—agencies, media companies, clients and suppliers.

Ad 2 is a collaborative community of passionate, forward-thinking and motivated professionals that are making a difference in their local communities and their industry. Together with the American Advertising Federation, Ad 2 fosters the professional development for advertising professionals 32 and under through public service and education in order to promote and protect the well-being of advertising.

Our community of 23 (and counting!) local chapters across the United States turns the dynamic world of advertising into a natural incubator for professionals to grow, learn and accelerate their careers with like-minded peers. Our members exchange ideas and contacts necessary to become advertising leaders through networking events, professional development seminars, and public service initiatives.

Are you ready to:

  • Meet new people?
  • Learn something new?
  • Be recognized for your talents?
  • Take on a leadership role?
  • Change your community or perhaps the world?

Then it’s time for you to join the movement of Ad 2 and unlock the next level of your career.

What is Ad 2?


Ad 2 is a division of the American Advertising Federation (AAF), the oldest national advertising trade association and represents all facets of the advertising industry.

The American Advertising Federation is the unifying voice of 40,000 advertising professionals in more than 200 local AAF clubs across the nation. Together, Ad 2 and AAF have protected the advertising industry and defeated threats such as stricter government regulations and ad tax proposals at the local, state, and federal level.

Leadership


Ad 2 National is led by passionate, young advertising professionals that are dedicated to improving the advertising industry within their local communities and nationally.

Each year, a former Ad 2 chapter president is elected by the leaders of local Ad 2 chapters to serve on The Ad 2 National Executive Committee. The Executive Committee guides the advancement of the organization and supports local chapter leadership as a resource.

Public Service


Since the early 1960s, Ad 2 chapters across the nation have been providing pro-bono advertising and marketing campaigns to non-profit organizations in their communities.

Public Service campaigns are showcased for public viewing at the annual AAF National Conference. All campaigns are professionally produced and team of judges selects the campaign that best served its community each year.

Education


We take time each year to not only educate our members about trends and topics that are important to our industry, but we also prepare our local students for a successful career in advertising, and we ensure our community members know just how important advertising is to our local economies.

It's an exciting and ever-changing initiative that broadens horizons and changes lives.