The Ad 2 Division of the American Advertising Federation (AAF) started in 1947 out of the need for younger members in the AAF. The AAF leaders thought the timing was perfect since WWII just ended and there was an opportunity to grow the ad industry interest to soldiers with GI Bills.
Since its beginning, it has always been a part of AAF and focused on members aged 32 and under. The goal is, and has always been, to bridge the gap from college chapters to AAF and to give back to local communities through public service campaigns. To learn more about our public service campaigns, click here.