Suggested Outline


The Ad 2 Public Service Competition

Your club is encouraged create a Public Service campaign that is most appropriate to your specific client and team’s capabilities in a given year, and in accordance with the Competition Rules.

If you wish to remain competitive with other clubs, we recommend using this Suggested Outline to plan your year. It was created to include learnings and best practices over the course of several years and will give your team a great foundation.

We also recommend checking your Public Service Presentation against this Judge’s Scoring Sheet. It will be used by the on-site judges at the AAF National Conference.